New York Travel Video - Emmett McCarthy Shop New York - Voyage.tv

Formula for Fashion

EMC2, Nolita

Grab Link

Embed Code

Quality not Quantity for Fashion Darlings

If you are on the market for a dress that you can be sure no one else will be wearing, look no further than EMc2. Owned by Emmett McCarthy, the Project Runway Season 2 alum was inspired to open his boutique after reconnecting with Tim Gunn during filming, and even sells a line of Tim Gunn bobbleheads to pay homage to his mentor.

 

The design school educated Emmett McCarthy first moved to New York during the height of 80s grandeur, and was inspired by the fashion choices of party-goers like Cyndi Lauper. McCarthy continues to get inspiration from vintage pieces today, while re-imaging them in a way to make them timeless and classic. All of his clothing is designed and made in Manhattan, which helps perfect the designer’s vision of quality pieces for every taste level.

 

The store itself is nestled in the trendy Nolita neighborhood, in a charming building with metal details, where visitors can peer through the window into a meticulously laid out boutique. With a clear eye for design, little nooks hold shoes and handbags that McCarthy makes with the same care as his one-of-a-kind Audrey Hepburn inspired dresses.

 

Lady-like details abound, from the storefront window displays to the clasps on his garments, but the true goal of the store is to create a hands-on experience for the designer and customer alike. Walking towards the dressing room at the back of the store, McCarthy interacts with his customer and gets feedback, while at the same time finding their perfect piece and suggesting accessories to bring the outfit together. You won’t find this kind of attention anywhere else.



 

Related Videos

Style Icon

Nicole Miller, Midtown

Those in the know crave Nicole Miller’s flowing dresses in Peruvian patterns and animal prints.

Destination: New York City

Category:


Fashionistas Favorite

Alice and Olivia, Midtown

Trend-setting celebs like Gwyneth and Jessica S. love the flirty frocks and hot looks at SoHo’s Alice and Olivia.

Destination: New York City

Category:


Luxe Lifestyle

Christopher Fischer Cashmere, SoHo

Drape yourself in impossibly soft cashmere from this chic boutique, where only the finest makes the cut.

Destination: New York City

Category:


SoHo in Style

Catherine Malandrino & Longchamp, SoHo

Stroll the cobblestone streets of SoHo ducking into designer boutiques and avant-garde galleries along the way.

Destination: New York City

Category: