With a trendy bar, eclectic decor and vibrant energy throughout, the W New York-Times Square hotel draws pleasure seekers and families looking for a luxurious yet laid-back stay. Situated in the heart of the Broadway theater district, this New York hotel offers quick access via public transportation to all that Manhattan has to offer. Unique extras, like signature plush beds, chic shops inside the hotel and a highly regarded seafood restaurant, elevates the W Times Square into the upper echelon.

The signature red “W” marking the front entrance of the striking Starwood Hotel’s W Times Square welcomes guests into the stylish haven. The spacious and edgy lobby, located on the seventh floor, pulsates with mood-setting music and artistic light installations, and has a Living Room outfitted with contemporary lounging areas. Younger visitors are likely to relish a trip to the nearby MTV store, while sophisticates might head to the selection of museums located a few blocks away before retiring to one of W’s 507 enticing rooms and 43 suites. Rooms are categorized as Wonderful, Spectacular, Fabulous, Cool Corner, Fantastic Suite and Extreme Wow Suite. Each style of room has its own individual design touches, like the floor-to-ceiling mirrored headboards in Wonderful rooms, and Hudson River views in Fabulous rooms. All rooms and suites feature W signature beds with pillow-top mattresses, 350-thread-count sheets and goose-down pillows in white with purple, red and metallic accents. Unique “Munchie Boxes” filled with snacks, plus fully stocked mini bars, 24-hour in-room dining and Bliss bathroom products add to the W’s comfortably luxurious appeal. Room decor is modern and sleek, with furniture and decorative touches in shades of white and grey with punches of bright fuchsia. Rooms start at 288 square feet, and all include plasma TVs with DVD players and iPod docking stations. Internet access is free in the lobby and is available for a fee in the rooms.

The W Times Square touts two hip bars. A mix of hotel guests and well-heeled Manhattanites crowds into The Living Room Bar, which serves W’s signature cocktails and features funky decorations and golden lighting. The Whiskey is an exclusive, 7,500-square-foot club, bar and lounge tucked beneath the hotel that is known for a disco atmosphere with all-night music and dancing. Dining at the much-lauded on-site restaurant Blue Fin is a memorable, sophisticated experience, with its understated minimalist vibe that is a pleasant contrast to the bustle of Times Square. Seafood is the star, and the menu includes highly regarded sushi dishes, an extensive raw bar and modern gourmet entrees. 

The Sweat® Fitness Center offers guests all the necessary cardio and weight-lifting equipment for a challenging workout, with windows overlooking Midtown Manhattan. Bath and body products, designer fashion, books and unique souvenirs can be picked up at the upscale W The Store. The hotel also offers its signature Whatever/Whenever® service, which will satisfy your every indulgent whim 24 hours a day, from rose petals strewn on beds to errands run by helicopter. And for those who travel with their “best friends,” the W offers a P.A.W. (Pets are Welcome) program, which sees to food bowls, treats, pet beds, dog walking, grooming and more.