Although Negril is a major destination for a Jamaica vacation, it offers a more laid-back atmosphere than Montego Bay or Ocho Rios, with boutique hotels, quaint restaurants and local hangouts offsetting the large all-inclusives and resort chains.
Located on the western end of the island, Negril touts beautiful beaches, craggy limestone cliffs and, of course, astonishing sunsets.
Families and young people who want to be in the center of the action head to the bustling white sands of Seven Mile Beach, which stretches along Bloody Bay and Long Bay. Low lying Jamaica resorts — most of them all-inclusive — line the beach, providing plenty of entertainment with open-air restaurants, beach bars and activities. For a quieter atmosphere, check in to Couples Negril and Beaches Negril, located along the same beach at Long Bay. Guests seeking a boutique or a family-run Negril hotel find luxury stays along the West End cliffs to be a more tranquil alternative.