Although Negril is a popular destination for a Jamaica vacation, it offers a more laid-back atmosphere than Montego Bay or Ocho Rios, with boutique hotels, quaint restaurants and local hangouts offsetting the large all-inclusives and resort chains. Ideal for a honeymoon getaway or family vacation, Negril offers miles of Caribbean beach, craggy limestone cliffs and astonishing sunsets from its Western perch.

Families and young people who want to be in the center of the action head to the bustling white sands of Seven Mile Beach, which stretches along Bloody Bay and Long Bay. Low-lying Jamaica hotels—most of them all-inclusive—line the beach, providing plenty of entertainment with open-air restaurants, beach bars and activities. For a quieter atmosphere, check in to Couples Negril and Beaches Negril, located along the same beach at Long Bay. Guests seeking a boutique or a family-run Negril hotel find luxury stays along the West End cliffs to be a more tranquil alternative.

In Negril, activities include water sports on the beach, horseback riding and jungle tours. Jamaica restaurants are renowned for their delicious and spicy jerk specialties, best when accompanied by an ice-cold Red Stripe beer. To find out more, watch our Destination Videos and Hotel Videos and let us help plan your Negril travel itinerary.